News - Press Releases

December 4, 2006
Livewire and Rapid Access Systems Join Forces in Strategic Alliance

Companies form Strategic Partnership to deliver new products and services built on Livewire’s award-winning self-service platforms

Livewire International, Inc. and Rapid Access Systems, LLC, the two dominant players in Colorado ski ticketing, announced today that they have entered into an agreement to join forces to deliver enhanced solutions to Rapid Access Systems’ established customer base as well as jointly market new products and services within the self-service marketplace. The agreement provides for Livewire’s TicketEngine? self-service and web-based ticketing system to be utilized by Rapid Access System’s current customer base and also establishes a co-marketing relationship between the two companies to allow Rapid Access Systems to represent Livewire solutions throughout the western half of the United States.

The migration of Rapid Access Systems’ customer base, including 60+ Albertsons stores, the Air Force Academy and numerous military installations throughout Colorado, to Livewire’s TicketEngine? system has recently been completed and the companies are in the process of extending the products and services offered throughout the Colorado market. In addition, the companies are jointly marketing Livewire self-service solutions in areas where Rapid Access Systems enjoys strong brand recognition for its exceptional service and support.

David McCracken, Livewire’s President said, “We’re excited to enter into this agreement with Rapid Access. “ Not only has our ticketing footprint expanded significantly as a result, we believe Rapid Access’ reputation and strong sales capabilities will allow us to penetrate new markets in the western U.S. more quickly and more cost effectively. In particular, this agreement provides enhanced opportunities to showcase the wide variety of technologies we have incorporated in self-service products, including electronic concierge, web-based ticketing, digital signage, and remote management.”

Jan Aiello and Linda Gilbert, co-founders of Rapid Access Systems, see the relationship as positive for their company and their customers. Ms. Gilbert said, “We are pleased to bring the results of this alliance to our customers via the improved technology and advanced reporting capabilities offered by Livewire’s system; and we’re getting nothing but positive feedback from our customers.” Ms. Aiello added, “Livewire has been a formidable competitor of ours over the years by virtue of their technology and platforms, and now having the opportunity to market those same products and services is a prospect we look forward to.”

About Livewire
Livewire is an award-winning leader in interactive technology based in York, Pennsylvania. Livewire, a Microsoft Certified Partner, specializes in self-service solutions including ticketing, gift card dispensing, gift registries, electronic concierge, and human resource portals. Livewire provides integration into a multitude of devices such as kiosks, ATMs, and handheld devices, while providing the ability to remotely monitor each device and manage the content available from each unit.

About Rapid Access Systems
Rapid Access Systems is a leader in the ski ticketing industry headquartered in Minturn, Colorado. Rapid Access provides ticketing solutions and services to the likes of Albertson’s, the United States Air Force Academy, and numerous military installations and retailers for some of the best-known ski resorts in the world.

Livewire is a registered trademark of Livewire International. All other trademarks and trade names are the property of their respective owners.