News - Press Releases

April 30, 2007
Livewire Wins Self-Service Industry Excellence Award

T-Mobile Promotion Voted Best Kiosk Deployment

York, PA., April 30, 2007 -- Livewire International Inc., a leading supplier of interactive self-service software solutions, announced today that its T-Mobile Fave 5 Grass Roots Promotion application has been chosen as a “Best Kiosk Deployment” by the judges of the kiosk industry’s “2007 Self-Service Excellence Awards”. The awards honor innovation in self-service business solutions and interactive digital media, and were presented following final judging at the industry’s KioskCom trade show, held April 24-26, 2007 in Las Vegas. Livewire’s President, David McCracken accepted the award on Wednesday April 25 at a ceremony at the Mandalay Bay resort.

“The KioskCom's Self Service Excellence Awards are now in their 5th year, and have become the focus of the industry.,” said General Manager of KioskCom’s Self-Service Expo, Lawrence Dvorchik. “Honoring the most successful and innovative self-service and interactive digital media solutions, the Self Service Excellence Awards are unique in that this Awards Contest has always had a core focus on the success of the self-service and interactive digital media solution based on the measurements set forth by the deploying organization, and not just the technology suppliers.”

Livewire was engaged to create a custom solution that allowed consumers to enter into an interactive basketball shooting competition to be utilized in a cross-promotional campaign launched by T-Mobile, the National Basketball Association, and Sony. The system consisted of a touch screen kiosk for users’ data entry, arcade-style basketball games with large LCD panels to display the players’ Fave 5 selections, and a 10-foot giant phone to permit winners of the basketball shoot-out to play a virtual spin-to-win game and take home prizes promoting the T-Mobile, NBA, and Sony brands.

Mr. McCracken commented "The T-Mobile implementation was particularly exciting given the companies involved and the technologies that we utilized to bring the promotion to life in a very short timeframe. It’s an honor to be recognized by the industry for this effort which showcases Livewire’s experience and leadership in self-service technologies."

About Livewire
Livewire is an award-winning leader in interactive technology based in York, Pennsylvania. Livewire, a Microsoft Certified Partner, specializes in self-service solutions including ticketing, gift card dispensing, gift registries, electronic concierge, and human resource portals. Livewire provides integration into a multitude of devices such as kiosks, ATMs, and handheld devices, while providing the ability to remotely monitor each device and manage the content available from each unit.